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HomeBooks, Movies and MusicBiography & AutobiographyDecolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway To A Paradigm Shift
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The book “Decolonising Africa’s Business Practices:- Pro-Indigenous Marketing Pathway to a Paradigm Shift” is based on the 15th Inaugural Lecture of the Pan-Atlantic University to be delivered on September 1st, 2023, by Professor Ogechi Adeola.
The author, who is a Professor of Marketing at the Lagos Business School, shares insights from her research on marketing, strategy, tourism, and gender studies, with a particular focus on projecting a positive image for Africa.
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Key Features
The book “Decolonising Africa’s Business Practices:- Pro-Indigenous Marketing Pathway to a Paradigm Shift” is based on the 15th Inaugural Lecture of the Pan-Atlantic University to be delivered on September 1st, 2023, by Professor Ogechi Adeola.
The author, who is a Professor of Marketing at the Lagos Business School, shares insights from her research on marketing, strategy, tourism, and gender studies, with a particular focus on projecting a positive image for Africa.
What’s in the box
the book
Specifications
- SKU: JU704BM43FYQ3NAFAMZ
- Product Line: Pan-Atlantic University Press
- Model: Study books
- Production Country: Nigeria
- Size (L x W x H cm): 5.5 x 3 x 8.5
- Weight (kg): 0.4
- Color: brown
- Main Material: paper
- From the Manufacturer: The author, who is a Professor of Marketing at the Lagos Business School, shares insights from her research on marketing, strategy, tourism, and gender studies, with a particular focus on projecting a positive image for Africa.
- Care Label: keep away from moisture and water <br />
- Shop Type: Jumia Mall
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Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway To A Paradigm Shift
₦ 5,000
₦ 5,1002%
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