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₦ 34,800
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+ shipping from ₦ 750 to LEKKI-AJAH (SANGOTEDO)
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Product details
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
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Key Features
Part I-Introduction to Marketing Research. Scientific Method and the Research Process., Part II-The Marketing Research Process. Research Objectives, Information Needs, and Types of Reseach, Types of Research I : Exploratory, Types of Research II-Conclusive, Search of Secondary Data, Basic Methods of Collecting Data, Data Collection I: Basic Forms, Data Collection II: Attitude Measurement.
Specifications
- SKU: FI755BM7NMF8VNAFAMZ
- Weight (kg): N/A
- Color: Blue
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Financial Series MARKETING RESEARCH- TEXT AND CASES
₦ 34,800
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