Good Strategy/Bad Strategy By Richard Rumelt

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. 

Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. 
His sharp analysis and his brilliant, bold style make his book stand out. Rumelt has always challenged dominant thinking, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited detailed explanation of good strategy and bad strategy that every company needs to know.