Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck – Heath, Dan Heath

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck – Heath, Dan Heath
Authors:  Heath, Dan Heath
Genre: Psychology / Communication / Business

In Made to Stick, Heath and Dan Heath explore the essential elements that make ideas memorable and influential. Drawing from years of research, they present a practical guide for crafting messages that resonate and stick with audiences. Whether you're a marketer, teacher, entrepreneur, or communicator, this book offers invaluable strategies to make your ideas compelling and enduring.

• The SUCCESs Framework: Discover six principles—Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories—that ensure ideas are impactful and unforgettable.
• Real-Life Examples: Learn from captivating case studies, including successful marketing campaigns, inspiring movements, and effective communication strategies.
• Actionable Insights: Practical tips and techniques to apply the concepts in personal and professional communication.
• Engaging and Accessible: A compelling narrative style makes complex psychological insights easy to understand and apply.
• Universal Relevance: Applicable to various fields, including business, education, non-profits, and more.

Transform your ideas into powerful messages that influence, inspire, and endure with this indispensable guide.