Film And Multimedia In Developing Nations: Practice, Challenges And Prospects

The business of film, multimedia production and distribution has expanded so much that countries do not just see players in this industry as mere entertainers. Globally, film and multimedia industry are now recognized as major contributors to national economic growth and development.
Advancement in technology has increased the revenue capacity of the film and multimedia production sector. This has brought about more people getting involved in film production business and has attracted more foreign and local investors into filmmaking. The world is also witnessing an increased influx of people into thi creative sector as talents. Cast, cinematographers, editors, make up artists and other crew members also have more people who ar undergoing training in order to make a living from this creativ industry.
Film and multimedia production and distribution busines transcend the process of providing quality entertainment
education, information, relaxation, etc. to the masses. At the cor of it is profit maximization by individuals and groups who package these contents. This is so because it requires more money to put out any quality film or multimedia production. So many investors sometimes end up making losses from their investments in this sector because of lack of experience or better understanding of how the industry works. Some fail because of lack of proper research, budgeting and management of film or multimedia production project. Certain film production projects encounter unforeseen budget deficit, hindering their completion and subsequent release, primarily due to oversight of crucial elements that should be considered during the planning and budgeting phases. Some crises also arise from poor handling of contract agreement between producers and other stakeholders.
Most of these issues that are associated with the economics and management of film and multimedia projects and enterprises necessitated the National Universities Commission's decision to factor a course that will educate film scholars, media practitioners, entertainers, producers, marketers etc., on how to handle the economics and management of film and multimedia projects and enterprises.
This book, Film and Multimedia in Developing Nations: Practice, Challenges and Prospects expertly curated by Adeline O. Nkwam-Uwaoma and Mishack Ndukwu, brings together an array of insightful scholarly contributions from renowned experts with extensive experience and academic credentials in Film and Multimedia, as well as communication studies. This seminal work offers a rich tapestry of perspectives, tackling the complex issues and the opportunities arising from the intersection of media, technology and societal development in emerging economies.
Topics on the historical background, competitive nature of the market, film as a commodity, how to set up and run a film and multimedia production company, the challenges, contract issues, production deals and more are examined comprehensively throughout the book's thirteen chapters. It is our sincere hope that this publication will prove to be a useful tool for film enthusiasts,
scholars and practitioners.
academics and professionals, as well as media and communication