Start by assessing your makeup type, skin sensitivity, and how you prefer to remove makeup. For Neutrogena, pick between oil-based formulas for waterproof cosmetics and lighter water-based or micellar options for everyday use. Match the formula to your mascara and eyeliner, and choose fragrance-free options if your eyes are sensitive.

The formulation type determines how well it emulsifies and lifts waterproof products. Oil-based removers break down heavy mascara and liners, while micellar or water-based formulas rely on gentle surfactants for easier cleansing. Consider residue and eye comfort, and whether you prefer a rinse-free option.

A beginner usually wants a simple, gentle option that removes light makeup with minimal rubbing. A pro user or someone who wears waterproof makeup may opt for an oil-based or dual-phase remover that can handle long-wear formulas, even if it requires rinsing. Also consider your skin type and eye safety.

Avoid getting product directly into the eyes and perform a patch test if you have sensitive skin. If you wear contact lenses, remove them before applying and rinse well before reinserting. Store the bottle tightly closed and away from heat to preserve the formula.

Choose a gentle formula labeled for sensitive eyes and look for fragrance-free options. Avoid products with harsh alcohol or strong fragrances. Always patch test first and check packaging guidance for safety notes.

Moisten a cotton pad with the remover and place it over a closed eye for a few seconds to loosen makeup. Gently wipe from lash line to outer corner without rubbing, repeating as needed. If the instructions specify, rinse with lukewarm water and pat dry to finish.