Start by deciding the finish and wear you want: bold matte for events or comfortable matte for daily use. Choose a color family that flatters your skin tone and fits the occasion. For comparison, look at similar long-wear matte options from brands like IDA Beauty Velvet Vow in brown, pink, purple, and red to gauge undertones and coverage.

The most complex attribute is long-wear durability combined with transfer resistance and lip comfort. Test by applying a thin layer, letting it set, and checking after meals or drinks. A moisturizing formula can feel different during wear, but it should stay in place without cracking or feathering.

Both scenarios work: beginners benefit from easy-to-wear, comfortable matte for daily use, while pros can opt for bold colors with maximum longevity. For beginners, start with a shade that complements daily looks and apply a thin layer with proper lip prep. Pros can experiment with deeper or brighter tones and rely on the formula’s long-wear performance for events.

Prep lips by exfoliating and moisturizing before application. Apply a thin layer and blot for a clean, velvety matte finish, then reapply if you need more intensity. Remove with an oil-based makeup remover, and avoid layering with products that can soften or break the matte formula.

Match undertones: warm tones suit golden undertones, cool tones flatter pink or olive tones. For daytime looks, pick lighter nude or rosy shades; for evenings, go for deeper reds or plums. If you’re exploring color families, also consider related matte lip options from other brands to understand how different browns, pinks, purples, and reds render on lips.