HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsPrinciples And Practice Of Marketing 8th Edition
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
Specifications
Key Features
- Publisher : McGraw-Hill Inc., Us; UK ed. edition (March 1, 2016)
- Language : English
- Paperback : 960 pages
- ISBN-10 : 0077174143
- ISBN-13 : 978-0077174149
- Item Weight : 0.035 ounces
- Dimensions : 7.68 x 1.3 x 10.28 inches
Specifications
- SKU: MC888BM5T8U1ONAFAMZ
- GTIN Barcode: 9780077174149
- Product Line: Shop2/47
- Production Country: UK
- Size (L x W x H cm): 7.68 x 1.3 x 10.28 inches
- Weight (kg): 0.035 ounces
- Color: Multi
- Shop Type: Jumia Mall
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Mc Graw Principles And Practice Of Marketing 8th Edition
₦ 27,000
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