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The Psychology of Selling – Brian Tracy

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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy is a powerful guide for anyone in the sales profession. This book reveals the mindset, techniques, and strategies used by top performers to consistently close deals and grow their income.

Brian Tracy focuses on the internal factors that drive sales success—confidence, goal-setting, and understanding customer psychology—while also offering practical tips to improve persuasion, presentation, and closing skills.