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Where does great culture
come from? How do you build and sustain it in your group, or strengthen a
culture that needs fixing?
In The Culture Code, Daniel Coyle goes inside some of the world&;s most successful
organizations&;including the U.S. Navy&;s SEAL Team Six, IDEO, and the
San Antonio Spurs&;and reveals what makes them tick. He demystifies the
culture-building process by identifying three key skills that generate cohesion
and cooperation, and explains how diverse groups learn to function with a
single mind. Drawing on examples that range from Internet retailer Zappos to
the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves,
Coyle offers specific strategies that trigger learning, spark collaboration,
build trust, and drive positive change. Coyle unearths helpful stories of
failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about
reforming a toxic culture. Combining leading-edge science, on-the-ground
insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation
flourishes, problems get solved, and expectations are exceeded.
Culture is not something you are&;it&;s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your
goal, this book can teach you the principles of cultural chemistry that
transform individuals into teams that can accomplish amazing things together.
Praise for The Culture Code
&;I&;ve been waiting years for someone to write this
book&;I&;ve built it up in my mind into something extraordinary. But it
is even better than I imagined. Daniel Coyle has produced a truly brilliant,
mesmerizing read that demystifies the magic of great groups. It blows all other
books on culture right out of the water.&;&;Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take
&;If you want to understand how successful groups work&;the signals
they transmit, the language they speak, the cues that foster
creativity&;you won&;t find a more essential guide than The Culture Code.&;&;Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better
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