Start With Why + HOOKED: The Ultimate Combo For Inspired Leadership And Building Habit

Title: Start With Why: How Great Leaders Inspire Everyone To Take Action [Paperback] + HOOKED (Set of 2 Books)
Genre: Business, Leadership, Personal Development
Author: Simon Sinek (Start With Why), Nir Eyal (HOOKED)

The Start With Why and HOOKED combo set is a powerful collection of two influential books that delve into the principles of leadership, motivation, and creating products that captivate customers.

Start With Why by Simon Sinek explores how great leaders inspire action by starting with a clear sense of purpose or "why." This book is ideal for leaders, entrepreneurs, and anyone seeking to influence others and drive positive change.

HOOKED by Nir Eyal provides a comprehensive framework on how to create habit-forming products. It explains the psychology behind consumer behavior and offers insights into building products that people can't put down.

• Discover the "Golden Circle" concept, which emphasizes starting with "Why," then moving to "How," and finally to "What."
• Learn how to cultivate loyalty and inspire action by communicating a strong sense of purpose.
• Case studies and stories about visionary leaders and companies like A-pple, Southwest Airlines, and Martin Luther King Jr.

HOOKED:

• Understand the four-step "Hook Model," which includes Trigger, Action, Variable Reward, and Investment.
• Learn practical strategies to develop products that keep users coming back.
• Psychological principles to increase engagement and create value-driven products.

This combination provides readers with a dual approach: effective leadership and product creation strategies that can help build influential organizations and successful ventures.