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Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen is an essential guide to mastering the art of persuasion and communication. With practical strategies rooted in psychology, this book reveals how influence works and how it can be applied to improve relationships, leadership, sales, and personal growth. Whether you are looking to inspire others, negotiate more effectively, or strengthen your leadership skills, this book provides timeless principles for achieving success through ethical persuasion.
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