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How They Started: Global Brands Edition, explores the journeys of 21 companies from their inception to becoming global giants. It focuses on how the founders of iconic like , Apple, Sony, and Swatch took the first steps to transform their ideas into successful ventures, and how they expanded internationally. This book delves into the entrepreneurial challenges, decisions, and strategies that allowed these businesses to not only start but to thrive in the global marketplace.
It provides valuable insights into:
By highlighting real-world examples, the book offers inspiration and practical knowledge for aspiring entrepreneurs on how to take their ideas beyond borders and scale them globally
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