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Blue Ocean Strategy – Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy presents a revolutionary approach to business strategy—challenging companies to break away from competition by creating "blue oceans" of untapped market space. This expanded edition features updated case studies, new research, and tools to help businesses innovate and lead in uncontested markets.

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Key Features

Perfect for business leaders, entrepreneurs, and strategists looking to differentiate and thrive in today's fast-changing environment.

Strategic Innovation – Learn how to move beyond traditional competition and redefine market boundaries
Value Innovation Framework – A systematic method to align innovation with utility, price, and cost
Updated Tools – Includes new analytics, such as the Blue Ocean Idea Index and Buyer Utility Map
Case Studies – Real-world examples from industries like tech, entertainment, and retail
Proven Methodology – Backed by decades of research and used by companies worldwide