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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsEffective Marketing (Small Business Guides) Hardcover
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Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing.
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Key Features
In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image.
Specifications
- SKU: CR152BO0R95TLNAFAMZ
- Product Line: Book House Store
- Weight (kg): 0.5
- Author: Peter Hingston
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Crown Business Effective Marketing (Small Business Guides) Hardcover
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