Samsung 55Inch Crystal Ultra HD 4K HDR Smart TV

Samsung 55-inch Crystal UHD 4K smart TV

Fine-tuned colours for a vibrant, lifelike picture made possible by PurColor which expresses the content you watch in vivid colours. It enables the TV to express a huge range of colours for optimal picture performance.

PurColor

Fine-tuned colors for a vibrant, lifelike picture

PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.

4K Upscaling

Watch your favorite content in 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

Picture quality

The Samsung Crystal UHD Processor 4K  is on display in the middle amidst many colorful plates and ornaments.

Crystal Processor 4K

Feel every colour as it was intended in powerful 4K

Crystal Processor 4K lets the true colours of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

Contrast Enhancer

Enhanced sense of depth and colour

Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and colour when you watch content.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colours and visual detail, in both bright and dark scenes.

Gaming experience

Motion Xcelerator

Experience improved picture clarity with smooth motions

Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.

Auto Low Latency Mode (ALLM)

Faster, smoother, low input lag gameplay

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.

Sound

OTS Lite

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Adaptive Sound

Enjoy sound optimised to your content

Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.

Design

Boundless Screen

More screen, less bezel

Samsung TV's sleek and elegant design draws you into the pure picture. Crafted with a minimalistic style with a boundless design, your screen looks stunning in every angle.

Security Sustain

Samsung Knox Security

Your privacy. Secured.

Samsung TVs ensure your privacy with advanced security features, safeguarding sensitive data and IoT devices. With regular updates of Samsung Knox Security, your data stays protected from malicious apps and unauthorised access.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.