Psyco-cybernetics By Maxwell Maltz

The bible of self-image psychology. There is no limit to what you can achieve when you use the internationally famous psycho-cybernetics 21-day technique for personal growth and success. Developed by Dr. Maxwell , a noted pioneer in plastic surgery, explains that changing ones physical appearance does not necessarily increase self-esteem.
Cybernetics (loosely translated from the Greek): "a helmsman who steers his ship to port." Psycho-Cybernetics is a term coined by Dr. Maxwell Maltz, which means, "steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind."

Since its first publication in 1960, Maltz's landmark bestseller has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary reader.

"Before the mind can work efficiently, we must develop our perception of the outcomes we expect to reach. Maxwell Maltz calls this Psycho-Cybernetics; when the mind has a defined target it can focus and direct and refocus and redirect until it reaches its intended goal." --Tony Robbins (from Unlimited Power)