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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Specifications
Key Features
- Publisher: Macmillan; Main Market edition (May 23, 2013)
- Publication Date: May 23, 2013
- Language: English
- ISBN-10: 0230770665
Specifications
- SKU: JU704BM0DZJWKNAFAMZ
- Product Line: PricePointe Mart
- Weight (kg): 0.1
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Predatory Thinking By Dave Trott
₦ 6,000
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