This website uses cookies. For further information on how we use cookies you can read our Privacy and Cookie notice
Promotions
Delivery & Returns
Choose your location
Pickup Station
Door Delivery
Return Policy
Free return within 7 days for ALL eligible itemsDetails
Seller Information
Shop2/47
98%Seller Score
1 Followers
Seller Performance
Order Fulfillment Rate: Excellent
Quality Score: Excellent
Product details
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
Specifications
Key Features
- 840 pages
- ISBN-13 : 978-1292248448
- Item Weight : 4.27 pounds
- Dimensions : 8.46 x 1.18 x 11.02 inches
Specifications
- SKU: PE597BM4K5LOPNAFAMZ
- Product Line: Shop2/47
- Size (L x W x H cm): 8.46 x 1.18 x 11.02 inches
- Weight (kg): 4.27 pounds
- Certifications: Eco Friendly
- Color: Multi
- Main Material: Paper
- Shop Type: Jumia Mall
Verified Customer Feedback
Customers who have bought this product have not yet posted comments