Libre: The fragrance of freedom by Yves Saint LauThe forefront of luxury beauty for over 50 years, unveils its new fragrance: Libre. Libre, the French word for ‘free’, pays tribute to Ys most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full. No compromise. Your own rules.The face of freedom:In 2019, freedom dresses the contemporary woman: strong, bold and authentic. A woman powerful like ocean waves crashing against the shore. With fire burning in her soul, like flames flickering in the breeze. Bestowing strength and reaching high, like an eagle soaring through the sky. Embodied by uncompromising beauty, British singer-songwriter Dua Lipa.“To be free for a woman in 2019 goes without asking. We live life by our own rules.” Dua Lipa, Global Fragrance Ambassador for YS Beauty.Freedom, in a scent:Libre: a grand floral Eau de Parfum, with an unequivocal YS twist. The burning sensuality of the orange blossom flowers from Morocco, twisted with the aromatic boldness of lavender from France. Lavender, traditionally used in male perfumery is given an ultra-feminine facet culminating in a couture-infused scent with a uniquely androgynous YS attitude. Crafted by master perfumers Anne Flipo and Carlos Benaïm.The liberation of couture, in a bottle:Libre: a covetable bottle, like a couture accessory perfectly stitched from fine materials. Sharp and elegant like a sculpted silhouette, the bottle is embellished by the legendary YS logo, oversized, bending freely around the glass. A jewel: precious yet cutting edge. Combining precision with extreme sophistication, the glass on the bottle’s side showcases a V cut, like a deep V neckline, contrasted by golden chains wound around the neck of the fragrance. The richly luminous juice is juxtaposed with the asymmetric, graphic black lacquered cap; a synchronization of tensions, all to create a design of impeccable cut. A statement bottle: structured yet unexpected, with harmonious contradictions and tailored YS craftsmanship.