Lattafa Pride Ajwaa EDP 100ml

Ajwaa is a unisex fragrance from Lattafa's Pride collection, launched in 2023. It belongs to the oriental gourmand family with spicy-oriental characteristics, evoking the opulence of Arabian nights through a blend of sweet, resinous, and citrusy notes. The perfume is housed in a distinctive palm-shaped bottle and is available in 100ml. It's praised for its unique, indulgent profile centered on dates, making it a sensory journey reminiscent of an ancient desert oasis.

Fragrance Notes  
- Top Notes: Bergamot, Elemi, Dates, Lemon – A fresh, citrusy opening with zesty lemon and bergamot, balanced by the resinous elemi and the sweet, fruity richness of dates.  
- Middle Notes: Licorice, Myrrh (with recurring Elemi) – Transitions into a warm, spicy heart with anise-like licorice and earthy, balsamic myrrh for depth and smokiness.  
- Base Notes: Benzoin, Incense, Labdanum, Musk, Vanilla – A sensual, lingering dry-down that's creamy, resinous, and sweet, with warm vanilla and musk adding comfort and longevity.

Description and Scent Profile  
Ajwaa weaves together exquisite notes of bergamot, elemi, dates, and lemon to create an olfactory journey reminiscent of Arabian heritage and luxury. The sweet, decadent aroma of dates dominates, evoking dessert-like indulgence and the richness of Arabian palaces, while fragrant resins and incense provide a smoky, deep touch that tempers the honeyed sweetness. In the dry-down, it becomes even sweeter and fuller-bodied—comforting and creamy—with a warm, sensual trail that lingers enticingly. Reviewers describe it as a love-it-or-hate-it scent: unique and bold, with moderate projection (strong for the first 2 hours) and good longevity, often compared to no direct clones but standing out in Lattafa's lineup for its licorice-anise edge and resinous sweetness. It's ideal for those seeking an oriental gourmand that's both luxurious and evocative of Middle Eastern opulence.