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spring 2025, Lattafa is unveiling Petra, a warm, luminous scent inspired by the laid-back luxury of the Mediterranean. It opens with a hint of boozy rum, leading into a floral heart of tuberose. The base is smooth and sun-drenched, offering a sweet, nutty, and gourmand finish that lingers on the skin.
Inspired by the Greek word “πέτρα” (petra), meaning “stone” or “rock”
More than a fragrance, Petra is an alchemical transformation—a moment suspended in time. Drawing on the effortless elegance of the Mediterranean, it captures the golden peak of summer and renders it eternal. Here, warmth becomes stillness, florals become sculpture, and memory becomes matter.
Petra by Lattafa draws its name from the Greek word πέτρα (pronounced "petra"), meaning "stone" or "rock." But this is more than just a name—it’s a concept. Petra is a transformation, a sensory alchemy that turns fleeting moments into something eternal. Inspired by the laid-back luxury of the Mediterranean, this fragrance captures the golden peak of summer and "petrafies" it—freezing warmth, florals, and memories into an everlasting impression.
As the fragrance unfolds, a delicate floral pattern emerges, gradually enveloping the senses. Each note becomes suspended in time, as if nature itself has been turned to art. Petra doesn’t just sit on the skin—it changes you. Softly, completely, and irreversibly, you become part of its sunlit illusion. To wear Petra is to be transformed. To be petrafied.
Launching in spring 2025, Petra opens with the deep, mellow touch of boozy rum paired with ripe plum. At its heart lies a lush bouquet of creamy tuberose and smooth coconut—sun-drenched and indulgent. The base is sweet and lingering, with notes of praline, musk, and vanilla, offering a gourmand, nutty warmth that clings to the skin like golden hour light.
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