Kellogg's Go Grains Original 450g x12

The Goodness of Grains

Grains have been at the heart of our diets for at least 10,000 years. From maize in Mexico to rice in Asia to wheat in the Near East, people around the world still rely on grains as a essential staple to their diet.

Today, we are experiencing a revolution in the way we eat grains. We are not just eating the most common grains we grew up with. We are opening up our taste buds and discovering grains that were popular in ancient times and are reemerging to provide new flavors, textures, nutritional attributes, and sustainable options.

At Kellogg our philosophy is simple: By giving you our best, you can be at your best.

So we start with the goodness of a single grain — corn, rice and wheat from places such as Nebraska, Louisiana and Michigan — and work closely with local farmers and suppliers to understand the ways in which they work. And how we can help them, and they can help us, be even better.

With those simple grains, we create a variety of Kellogg's cereals through a process that is simpler than you might think. Most of our cereals start with wholesome grains, like wheat berries, rice, and corn, that are cooked with a handful of ingredients, plus some vitamins and minerals to help ensure a wholesome start to your day.

That way from seed to spoon, field to family, you get our best in every bite.

Benefits of Grains

• Grains Nourish. Getting the right nutrition each day assures our bodies will operate at their peak.

Is there a best grain? Grains provide many different nutrients at slightly different levels. Choosing a variety of grain foods allows you to enjoy everything they offer.

• Grains are Sustainable. As the world’s population swells toward 9 billion people by 2050, foods like grains which make efficient use of natural resources will play an increasingly important role.