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The Startup Way

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Title: The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Author: Eric Ries
Genre: Business, Entrepreneurship, Management

Description: In "The Startup Way," Eric Ries expands on the principles introduced in his groundbreaking book "The Lean Startup" to explore how entrepreneurial management can drive innovation and growth within modern companies. Ries demonstrates how established organizations can adopt startup principles to foster a culture of innovation, embrace experimentation, and drive long-term growth. Drawing on real-world examples and case studies, Ries provides actionable insights and strategies for implementing entrepreneurial practices at scale, transforming organizational culture, and achieving sustainable success in today's rapidly changing business landscape.

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Highlights:

Expands on the principles of "The Lean Startup" to explore entrepreneurial management in established organizations.
Demonstrates how companies can foster a culture of innovation and experimentation.
Provides actionable insights and strategies for implementing entrepreneurial practices at scale.
Offers real-world examples and case studies to illustrate key concepts.
Addresses the challenges and opportunities of driving long-term growth in a rapidly changing business environment.