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"The Psychology of Selling" is a book written by Brian Tracy, a well-known author and sales expert. This book delves into the psychological aspects of the sales process and provides valuable insights into understanding and influencing the behavior of customers and prospects. Here's a detailed description and key points of the book:
Description: "The Psychology of Selling" is a comprehensive guide to the principles and strategies behind effective selling. Brian Tracy draws on his extensive experience in sales and personal development to explore the psychological factors that play a crucial role in the sales process. The book is designed to help sales professionals, entrepreneurs, and anyone interested in sales understand the mindset of buyers and master the art of persuasion.
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