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Product details
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.
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Key Features
- A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business.
- Written in a clear, practical style this book covers the management of markets;
- Competitive position; customer behaviors
- Pricing strategies; products/services; distribution finance
- And marketing opportunities.
- It also contains an abundance of checklists,
- Charts, dos and don'ts, summaries and special tips.
Specifications
- SKU: JU704BM52PDDQNAFAMZ
- Product Line: product warehouse
- Weight (kg): 0.5
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The Marketing Strategy Desktop Guide
₦ 18,230
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