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The Marketing Strategy Desktop Guide

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A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.

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Key Features

A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business.
Written in a clear, practical style this book covers the management of markets;
Competitive position; customer behaviors
Pricing strategies; products/services; distribution finance
And marketing opportunities.
It also contains an abundance of checklists,
Charts, dos and don'ts, summaries and special tips.