The Essentials of Finance and Accounting for Nonfinancial Ma

Keeping math to a minimum, this guide for managers in sales, marketing, and human resources explains how to analyze and apply financial data to measure a company's performance and make sound strategic and operational decisions. The author describes each component of the balance sheet and statement of cash flows and explores fixed-cost versus variable-costs analysis within the context of strategic planning. The second edition discusses Sarbanes-Oxley, fair value accounting, and the recent financial crisis. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)