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Strategic Management: Text And Cases

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Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim
We are pleased to present this Global Edition, which has been developed specifically to meet the needs o international management students. In addition to the latest research and business practices, new material has been added to make the content more relevant and improve leaming outcomes for the international student.
Enhancements to the Global Edition include:
• New Strategy Spotlight boxes highlight steps taken by companies to compete in the international business arena. Strategies discussed include scenario planning by Nissan Motors of Great Britain to expand its business throughout Europe and Dyson's reengineering of a bladeless fan manufactured in Malaysia and sold around the world.
• New in-text examples that pinpoint effective business strategies across the globe. Examples include ethics workshops at KPMG; vertical integration at India's Reliance Industries; the code of conduct at Dutch retailer Hema; and an online social platform for employees at BASF.
• . New case studies geared to an international audience that reflect a variety of companies in different business sectors. Companies featured include Apple, Google, DeBeers, Porsche, Gazprom, Bosco-Zeta Pharmaceuticals, HTC, Ryanair, and ePlanet Ventures.
This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the U.S. edition.