This revised version of the book has the latest and current discussion
in the discipline of strategic management in a student friendly manner.
The below features make this book a distinguished text. With many
features, this edition continues the tradition of being a text ideal for
self- study and comprehensively meets the requirements of graduate and
post-graduate students of management and allied disciplines. Key
features: the extensive revision is aimed at making the book shift its
focus from "business policy issues" to"strategic management issues" as
per the needs of the time. The salient features of this edition are as
follows: a total of 4 industry profiles from india among the cases-food
processing industry, retailing industry, mobile telecom industry, oil
and gas industry wide coverage of different types organizations-private
family owned, professionally managed, public sector, ngos, co-operatives
etc. Emphasis on strategic management in the context of
globalization-including an extensive section on internationalization
strategies emphasis on strategic management in the context of
information technology-including an extensive section on digitalization
discussion of latest theories of strategic management-resource-based
view, dynamic cabilities, business odeling, business intelligence
systems etc. About the author: azhar kazmi professor of business
administration at aligarh muslim university. A mechanical engineering
graduate of birla institute of technology and science, pilani, he
obtained his mba from ra podar institute of management, university of
rajasthan, jaipur, and ph d in management from kurukshetra university.
He has a diploma in training and development and another in distance
education. He has been teaching mba students for over two decades and
has authored