Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It,
I will share with you my ideas and the secrets of my success, but not
simply because I hope they'll help you achieve your individual goals.
Today
we are increasingly aware of the effects of our actions on the
environment, and I strongly believe that we each have a responsibility,
as individuals and organisations, to do no harm. I will draw on
Gaia Capitalism to explain why we need to take stock of how we may be
damaging the environment, and why it is up to big companies like Virgin
to lead the way in a more holistic approach to business.
In Screw It, Let's Do It
I'll be looking forwards to the future. A lot has changed since I
founded Virgin in 1968, and I'll explain how I intend to take my
business and my ideas to the next level and the new and exciting areas -
such as launching Virgin Fuels - into which Virgin is currently moving.
But I have also brought together all the important lessons, good
advice and inspirational adages that have helped me along the road to
success.
Ironically, I have never been one to do things by the book,
but I have been inspired and influenced by many remarkable people. I
hope that you too might find a little inspiration between these pages.