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The Timeless Blueprint for Results-Driven Marketing
Scientific Advertising by Claude Hopkins is a foundational classic in advertising and copywriting that has influenced generations of marketers. First published in 1923, this powerful little book outlines the principles of effective advertising based on testing, data, and consumer psychology—long before the digital age made analytics mainstream.
Hopkins champions the idea that advertising should be measurable, accountable, and sales-focused. With practical insights on headlines, sampling, testimonials, and direct response tactics, this book remains essential reading for anyone who wants to write compelling copy and run campaigns that sell.
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Key Features
The Timeless Blueprint for Results-Driven Marketing
Scientific Advertising by Claude Hopkins is a foundational classic in advertising and copywriting that has influenced generations of marketers. First published in 1923, this powerful little book outlines the principles of effective advertising based on testing, data, and consumer psychology—long before the digital age made analytics mainstream.
Hopkins champions the idea that advertising should be measurable, accountable, and sales-focused. With practical insights on headlines, sampling, testimonials, and direct response tactics, this book remains essential reading for anyone who wants to write compelling copy and run campaigns that sell.
Specifications
- SKU: JU704BM6Y09HFNAFAMZ
- Weight (kg): 0.1
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Scientific Advertising by Claude Hopkins
₦ 6,000
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