Save Your Business: 10 Crucial Strategies to Survive Hard Times or Close Down and Move On

A National Business Association study showed that among 500 businesses polled, Forty-four per cent said they had used [credit] cards to meet capital needs in the previous six months. Fifty-seven per cent said their card terms had worsened over the last year." (New York Times, Sept. 10, 2008) The tightening of credit in the economy has made it difficult for a growing number of companies to meet payroll and fulfil customer orders, while still others have been forced to lay off workers. In these tough economic times of falling demand, impatient creditors, tight credit and fierce competition, survival is key, requiring that business owners be smart and decisive under pressure. Save Your Business, written by a business owner who has survived three decades of challenges, provides 15 no-nonsense strategies for protecting personal assets from creditors and surviving the current recession.