The number one skill for any entrepreneur or business owner is the
ability to sell. Why? Because sales = income. Yet, many fail
financially not because they do not have great ideas or even good work
ethic, but typically because they don’t know how to, refuse to, are
afraid to, or don’t think it is important to know how to sell.
SalesDogs
was written as the very first of the Rich Dad Poor Dad “how-to”
Advisory series to teach in a very fun and impactful way how to overcome
the fears, the myths and the obstacles to selling your products,
services or yourself. It then teaches a simple, time-proven process of
selling that will generate great income in most any business. The
reader will learn the five most important selling skills to master, how
to overcome any objection, manage a territory and much more.
The
book quickly de-bunks the idea that you have to be an overly aggressive
“attack dog” to be successful. It uses the metaphor of “man’s best
friend” to say that a great sales person is like a loyal, persistent
and lovable canine. It stipulates that there are five different “breeds”
or personalities of SalesDogs that can each make a lot of money by
playing to its strength. You will learn how to identify, maximize and
train to that strength and also how to teach others on your team to do
the same.
While the book is fun and engaging, it also dives deep
into the personal development issues that block a person’s ability to
generate income and how to overcome them. The book is perfect for
first time salespeople, individuals who are uncomfortable with the
notion of “selling”, those who need to train others to sell and those
who want to simply get better quicker.