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Principles Of Marketing By Philip Kotler & Gary Armstrong

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Specifications

Key Features

Author: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
Format: Paperback
Genre: Marketing
YOP: 2013
Language: English
ISBN: 9780273779827

Specifications

  • SKU: JU704BO1MZQ2HNAFAMZ
  • Product Line: RELIABLE STORE
  • Size (L x W x H cm): N/A
  • Weight (kg): 0.39
  • Main Material: PAPER
  • From the Manufacturer: Publisher: Prentice Hall
  • Author: Philip Kotler, Gary Armstrong

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Principles Of Marketing By Philip Kotler & Gary Armstrong

Principles Of Marketing By Philip Kotler & Gary Armstrong

₦ 30,000
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