Persuasion: The Art of Influencing People

Ever wondered what it’s like to get people to do whatever you want, whenever you want? We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it’s the art of persuasion and you can learn it too. We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be. Persuasion is key to personal and managerial success. Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment