Opportunity Spotting: How to Turn Good Ideas into Business Success

Opportunity Spotting: How to Turn Good Ideas into Business Success 

6 Inspirational, fun, and potentially profitable for
any business. 9

Director

You know those inspired ideas others have that seem so obvious, you
wonder why you didn't get there first? The secret to finding them
is now open to you.
This book tells you how to cultivate a creative state of mind and how to
recognize the value of your ideas when you come up with them.
Whether it's the search for new products and services or the need to
adapt to rapidly changing markets, the company, be it big or small -
that fails to exploit available opportunities is doomed. This unusual
book, now available for the first time in paperback, sets out a systematic
approach to opportunity-seeking. It provides strategies for generating
ideas and exploiting openings in a wide range of contexts.
In addition to describing techniques for identifying opportunities, Nigel
MacLennan shows how to recognize those with the greatest potential,
how to overcome the inevitable barriers, how to turn promising ideas into
actual revenue - and how to achieve an organizational culture in which
Everyone becomes opportunity-minded.