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New Influence: The Psychology of Persuasion (New and Expanded) – Robert B. Cialdini

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New Influence: The Psychology of Persuasion (New and Expanded) is the updated edition of the groundbreaking bestseller by Robert B. Cialdini. With decades of scientific research and real-world insights, this book reveals the psychology behind why people say “yes”—and how to apply these findings ethically and effectively in business, marketing, and everyday interactions. This edition includes new chapters, expanded examples, and the latest studies on influence and persuasion.