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MARKETING RESEARCH- TEXT AND CASES

₦ 30,000

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Product details

Good resource for MBA students studying marketing research

Specifications

Key Features

  • Paper Back
  • Quality Print
  • Introduction to Marketing Research
  • Scientific Method and the Research Process
  • Types of Research
  • Search of Secondary Data
  • Basic Methods of Collecting Data
  • Introduction to Sampling

Specifications

  • SKU: JU979BO026861NAFAMZ
  • Size (L x W x H cm): 23.8 x 18.2 x 4 cm
  • Weight (kg): 1
  • From the Manufacturer: Published By: AITBS PUBLISHERS,INDIA<br />
  • Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

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MARKETING RESEARCH- TEXT AND CASES

MARKETING RESEARCH- TEXT AND CASES

₦ 30,000
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