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Product details
Good resource for MBA students studying marketing research
Specifications
Key Features
- Paper Back
- Quality Print
- Introduction to Marketing Research
- Scientific Method and the Research Process
- Types of Research
- Search of Secondary Data
- Basic Methods of Collecting Data
- Introduction to Sampling
Specifications
- SKU: JU979BO026861NAFAMZ
- Size (L x W x H cm): 23.8 x 18.2 x 4 cm
- Weight (kg): 1
- From the Manufacturer: Published By: AITBS PUBLISHERS,INDIA<br />
- Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
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MARKETING RESEARCH- TEXT AND CASES
₦ 30,000
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