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Our time is characterised by speed, speediness and breath-taking progress.
In-depth knowledge is increasingly reserved for specialists.
The number of complex texts on the subject of marketing is overwhelming.
This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points. Written by authors who can also go the long haul and therefore know what the big points" are!
In this spirit: On your mark, get set, go!
quick and effective introduction to the field"
Devang Mehta, Head of Marketing for
Group Anand Rathi Financial Services Limited, India
"As businesses navigate the complexities of the modern marketplace, this book offers a masterful guide to crafting strategies that deliver impact in record time. Opresnik and Hollensen simplify the art and science of marketing ilarity nd speesights, empowering professionals to achieve results Kanishk Agrawal, TED Speaker and CTO, Judge Group,
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