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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsMarketing Communications: An Integrated Approach
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Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook.
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Key Features
Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook.
Specifications
- SKU: JU704BM85MX5DNAFAMZ
- GTIN Barcode: 09780749442651
- Weight (kg): 3
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Marketing Communications: An Integrated Approach
₦ 29,800
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