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Marketing 5.0

₦ 22,000

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Chishop

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Product details

Rediscover the funda+mentals of marketing from the best in the business 


In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 


In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last 10 years.  


Specifications

Key Features

* Agile Marketing ** Facial recognition and voice technology for marketing *** Virtual reality for marketing

Specifications

  • SKU: JU704BM3ZMUI9NAFAMZ
  • Product Line: Chishop
  • Weight (kg): 1
  • Color: Purple

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Marketing 5.0

Marketing 5.0

₦ 22,000
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