Managing a SmallBusiness Made Easy

This book examines the elements critical to running a business, picking up where the bestselling Start Your Own Business leaves off, with tips on leadership, customer service, financials, and more. It includes lessons from seasoned businesspeople experienced in the situations new entrepreneurs face daily.

you've opened your business. Now, you have to run it—and there's nothing easy about running a business. But with the professional advice of business owner and smal business counselor Martin Davis along with his fellow counselors and clients who have seen and done it all, managing your new business will be a breeze.
Davis offers expert guidance on all the essential elements you need to be successful, including:
> Human resources: finding, hiring, training and managing the best employees
> Customer service: how to identify, attract and keep loyal customers Advertising and promotion: where to find high-impact opportunities Finances: raising money with credit, partnerships, stock offerings and more
> Advisors: from CPAs to attorneys to insurance brokers, how to get the best people on your team
> And all the other critical details that can make or break a business!
"Managing a Smal Business Made Easy provides valuable information for aspiring entrepreneurs who seek to live the American Dream of smal business success. This book….. supports the growth and prosperity of the American economy—one smal business at a time."
—W. Kenneth Yancey, executive director of SCORE Foundation
MARTIN E. DAVIS, CPA, has owned and worked extensively with smal businesses. He is the chairman of the Northern Arizona chapter of SCORE Foundation, an organization of experienced business owners who offer free advice and support to smal business owners across the country in conjunction with the federal government's SmallBusiness Association.