Managerial Economics

"Using updated information, the new edition of Managerial Economics by Hirschey, Bentzen and Scheibye provides a good opportunity for future business managers to apply economics principles and theories in their business, ensuring it is an appropriate economics toxtbook for university students."

Dr Guowei Gu, Course Director, London South Bank University, UK

"I have taught managerial economics for years and Hirschey, Bentzen and Scheibye is the best textbook.

The accessible language and approach are ideal for all students, including those for whom English is a second language. A key pedagogical strength of the book is the problem-solving approach and analytical supplements allowing students to apply key managerial tools as decision makers.

Dr Rami Sabella, Associate Professor of Economics, John Cabot University, Italy

The economic concepts presented in Managerial Economics show you how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text's unique integrative approach shows how important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15" edition of this text demonstrates how economic concepts and tools can be applied to real organizations and management situations.

Key features

• Each chapter incorporates a wide variety of simple numerical examples and detailed practical illustrations, to help you understand economic concepts and how they relate to business decisions.
• 'Managerial Application' boxes in each chapter show current examples of how the concepts introduced in managerial economics apply to real-world competitive strategies and business performance.
• Each chapter is accompanied by a case study, which applies the economic concepts covered in the chapter.
• Practice questions at the end of each chapter show you how economic tools and techniques can be used to solve practical business problems.

Digital Solutions

• A companion website ie available with PowerPoint slides, a solutions manual and interactive self-assessment questions.

About the Authors

Professor Eric Bentzen is Associate Professor in the Department of Operations Management, Copenhagen Business School, Denmark.

Professor Carston Scheibye is Assistant Professor in the Department of Operations Management.

Copenhagen Business School, Denmark.

The late Professor Mark Hirschey was the Anderson W. Chandler Professor of Businens at

he University Of Kansas USA