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Low-Budget Marketing For Rookies

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For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is an essential investment.

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Key Features

Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines.