Looptail: How One Company Changed The World By Reinventing Business

The award-winning CEO of G Adventures shares the dynamic business practices of the world’s leading adventure travel company

In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world’s largest adventure travel company with over 1,500 employees around the world, it was a controversial decision.

Recognized as a top CEO by Profit, Canadian Business, Forbes and others, Poon Tip is a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades.

Looptail is the story of Poon Tip’s journey from humble beginnings as a rebellious misfit kid with entrepreneurial ambitions to his placeas a world-renowned business leader who believes in the importance of good karma, freedom, happiness and making meaningful connections. Looptail shares lessons and stories about branding, management, disruption and other key topics through a colourful first-person narrative of Poon Tip’s own experiences and the key turning points in G Adventures’ evolution into a global brand.