"The Bible of Negotiation." That's what successful business people say
about this book. It is the most practical, sensible and useful book on
negotiation ever written, bar none. There is good reason for this. It
could only have been written by Dr. Karrass who is recognized as the
leading expert in demonstrating how to successfully negotiate in any
business. This book is based on Dr. Harrass' vast negotiating experience
as well as his research and consulting in every sector of the
American economy including manufacturing, retail and service. He has
developed customized programs and hands-on exercises for every industry
from high-tech hardware and software to packaged goods, from engineering
construction and design to chemicals and telecommunications. This book
explains in clear, put-it-to-work terms, the strategies and techniques
that lead to win-win agreements - agreements that get you what you want
and leave the other side well satisfied in any negotiating situation.