Hooked + Never Split the Difference

Hooked: How to Build Habit-Forming Products
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherNir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Never Split the Difference: Negotiating as if Your Life Depended on It
THE HUGE INTERNATIONAL BESTSELLERA former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. 'Riveting' Adam Grant'Stupendous' The Week'Brilliant' Guardian____________________________After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.____________________________PRAISE FOR NEVER SPLIT THE DIFFERENCE'My pick for book of the year.' Forbes'Who better to learn [negotiation] from than Chris Voss, whose skills have saved lives and averted disaster?' Daily Mail'Filled with insights that apply to everyday negotiations.' Business Insider'It's rare that a book is so gripping and entertaining while still being actionable and applicable.' Inc.'A business book you won't be able to put down.' Fortune