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How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Specifications
Key Features
- AUTHOR: Harvard Business Review
- PUBLISHER: Harvard Business Review Press (April 12, 2011)
- ISBN: 978-1422162521
Specifications
- SKU: JU979BO0A2UVNNAFAMZ
- Product Line: bounty
- Size (L x W x H cm): 5.5 x 0.6 x 8.5 inches
- Weight (kg): 0.1
- Author: Harvard Business Review
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Harvard Business Review On Increasing Customer Loyalty
₦ 4,000
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