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Seven business innovators and the empires they built.
The eminent business historian of our time, Richard S. , examines seven great who successfully managed cutting edge technology and formed enduring corporate empires.
With the depth and clarity of a master, illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Mart.
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