Fundamentals of Strategy

•We have been using Fundamentals of Strategy on our introductory course in strategy for several years, and it provides an excellent entry to the strategy curriculum. Fundamentals makes it easy to go into the analytical models and then explore further strategic choices and implementation issues. The structure of the book also makes it adaptable to the business environments of different countries. And the videos and slides make the learning process much more engaging.' Dr Erik Wilberg, Associate Professor, BI Norwegian Business School
When teaching an introductory course on strategy, for me, Fundamentals is the 'go to' text every time. In a concise and logical way, it presents a wide range of relevant theory, well-illustrated methods and engaging cases, and is consistently well-received by managerial and student audiences alike. In my experience it is simply the best book available for communicating the foundations of strategy as an applied subject in an accessible and effective manner.' Dr David Mackay, Department of Strategy and Organisation, Strathclyde Business School
Fundamentals of Strategy provides a solid foundation and rigorous exposure to the broad subject of strategy. The book serves as a pathway to more in-depth study of the field in Exploring Strategy and tutors can usefully employ both texts.' Mike Moroney, National University of Ireland, Galway
One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy.
This book is particularly suited for those engaged in shorter courses.
FUNDAMENTALS OF STRATEGY
* Delivers the essential concepts and techniques of strategy in 10 chapters.
* Engages the reader with real world strategy problems.
* Provides insights and strategy stories from a wide range of international organisations.
* Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
* New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
Excel in your studies, enhance your understanding and improve your grade.